youth conspiracy
- About us
- WHO WE ARE
- HOW WE WORK
The Youth Conspiracy is 100% ‘for youth by youth’.
Founded in 2004, by The Conspiracy Group, The Youth Conspiracy has rapidly become the leading UK consultancy in the field of youth insight.
Employing teams of young people in the UK, Europe and around the world, The Youth Conspiracy is able to deliver a unique perspective on their lives, enabling clients to discover both a rich and more truthful understanding of their target-market and importantly how to use this insight to communicate and innovate their brand.
The Conspiracy Group provides our clients with methods of communication that allow the youth market’s collective voice to be better heard and understood. And it is through this direct interaction that companies are best able to develop ideas which truly connect with their audience.
Inspired by the Gonzo journalism of Hunter S. Thompson, The Youth Conspiracy believes one can learn far more about a subject by placing yourself right where it resides.
By interacting directly
and continuously with our ‘Party Heads’, The Youth Conspiracy is able to maintain a much richer dialogue with our target audience.This is because the work undertaken by The Youth Conspiracy is all about breaking barriers, and in doing so, finding out what really makes people tick.
Blurring the relationship between our audiences and ourselves, allows us to discover what drives both their attitudes and emotions.
- Contact
If you’d like any further info, references, opinions, reviews, thoughts or you’d like to arrange a meeting or simply fancy a chat, get in touch with Quinn.
47-49 Neal Street, Covent Garden,
+44 (0) 20 7420 1280or Email us
London WC2H 9PJ -
Case studies
MTV Networks asked The Conspiracy Group to investigate the world of their viewers.
MTV Networks asked The Conspiracy Group to investigate the world of their viewers. They wanted to discover prevailing trends, moods, and attitudes, in order to create a broad and detailed portfolio of young peoples lives today.
The project consisted of three stages. The Conspiracy Group began with a rigorous use of desk research, using data from various Media and news sites, academic studies, and actual interviews.
Once The Conspiracy Group had built up this overview, we took the information into the field and tested it further, using our teams of specifically cast party-heads and their peer-to-peer offline and online networks. Using these methods The Conspiracy Group were then able via www.yourconspiracy.com to continuously challenge and explore the data we were receiving.
MTV also continued to employ www.yourconspiracy.com to re-asses the ideas they were working on, getting instant feedback from a team of individuals with whom they had already built a working relationship.
Final thoughts and findings were then presented in a detailed and personalised manual which MTV dispersed to all their affiliates.
The Conspiracy Group was asked to find out what it would take, not only to increase condom usage amongst young people, but make Durex the ‘go-to’ brand in the bedroom.
We were asked to find out what it would take, not only to increase condom usage amongst young people, but make Durex the ‘go-to’ brand in the bedroom.
The Conspiracy Group created groups of teams of the same age as the targeted consumers. This allowed us to immerse ourselves in their lives, and find out how they interacted with and felt about contraceptives.
Once we collated the data, The Conspiracy Group set up a five-day exploration to investigate the ideas. This included a number of young creatives, testing, sound-boarding and fine-tuning the deliverables.
The analysis and findings we presented, enabled Durex to re-position itself and achieve its goal of establishing a stronger emotional connection with its market.
Pot Noodle came to The Conspiracy Group looking for help in coming up with a new flavour.
Having assembled a team of taste-testers from the youth market, The Conspiracy Group set about a programme of flavour research. From there we moved on flavour development, focussing not only on the specifics, but how such a flavour might fit into the wider world.
Using our database of ‘party-heads’ - young people with friends keen to share opinions and develop ideas - The Conspiracy Group then tested our findings across the country, once more using our online network to drill-deep into the possibilities.
Welcome to our media section. Just click on any of the links below to find out what we‘ve been up to.
Nesta ConferenceYoung Panel DiscussionNesta ConferenceYoung Panel Q&AChannel 4'TV is dead'MTVMTV commission The Youth Conspiracy to uncover the truth about today’s youth. Welcome to ‘MTV Generation V.2